Tuesday, August 13, 2019

Roy Reichold Becomes First Agent in the Country to Have Private E-Course Through C.A.L.M.

Today, Roy Reichold announced to his clients that he now is the first agent in the country to have his own private e-course through C.A.L.M. Bar Safety.  

C.A.L.M. Founder, Steve Guidry, says, "I think this may truly revolutionize how agents relate to and protect their clients in this business.  Although the agent has no financial involvement with the e-course, customizing an e-course for the agents allows the agent to increase communication, monitor training systems, help better protect, improve sales, safety and security, and bring down insurance premiums even further---which let's be honest, that's the number one thing on these client's minds.  But most importantly, I see it as a incredible client retention tool for the agents."  

Customizing C.A.L.M. e-program allows the insurance agent to put in commentary and or material they would like throughout the program (upon C.A.L.M.'s approval), to better communicate with and protect the agent's clients.  

"From better communication to increased client retention...I think this is huge for the agents."    

Guidry says that Reichold is the first but he definitely won't be the last.  "My focus is with Roy right now, but I have a feeling that this will spark interest with countless others around the country...particularly some additional key agents working with Illinois Casualty Company right now, but we shall see."   

Tom Brightfield
Lead Reporter 
C.A.L.M. Bar Safety 

Tuesday, April 2, 2019

Guidry Says "It's Go Time" - Big Additions Coming in 2019

In an interview earlier this week, president of CALM Bar Safety, Steve Guidry had this to say, "Big things are coming for C.A.L.M. Bar Safety...I'm beyond excited for 2019.  I've spent the past ten years, more specifically, the past six months...in full business development mode.  It all started when I rolled out the first course with Roy Reichold in March...one of the very first beta clients told me the course was fantastic...and quote unquote, 'Do you have any other courses?'  Well, that's when I knew I had to execute my big vision of this thing and put selling on the back burner -- I knew this was really good, I just didn't think people would respond the way they would and want more right away.  So I went back to my original idea, recruited some incredible experts with law enforcement backgrounds and more, people might I add that I have known and worked with for over a combined thirty years...and I decided to execute two new additions to this program.  The first addition will be a hospitality medical emergency course. I know right?  It's a great idea.  The second course will be a hospitality gun violence and active shooter program.  Both will be very informative and have a specific hospitality feel, using the experience of our combined fifty years of working in bars, restaurants, and nightclubs, to make them great.  Everyone seems to have CPR and active shooter programs...these will be much better.  Expect late summer first to see me make a splash with Illinois Casualty Company and Roy Reichold in the Midwest...and I think we'll be in fifty states in five years.  It's been a long time coming...a lot of work...but now it's go time - I'm ready!"  

It sounds like Guidry may have something here.  We shall see!  

Tom Brightfield
Lead Correspondent
CALM News 

Friday, October 26, 2018

St. Louis Insurance Agent Will Be First in U.S. to Customize C.A.L.M. for His Clients

St. Louis, MO - After many months of conceptual ideas and development, Roy Reichold (Lakenan Insurance Agency) and I have decided to create a customized C.A.L.M. Bar Safety e-program, specifically for Roy's clients. Not only does this approach provide the C.A.L.M. training for the agent's clients, this provides a customized experience for them. 

 We are beta tested it in late-February with clients in St. Louis and have received very positive feedback. More to come this spring and summer! -Steve Guidry

Tuesday, April 10, 2018

Medical Emergency Course Being Developed

St. Louis, MO — One of my many goals on this journey was to create a hospitality specific medical emergency course...so what better time than now? This will not be a cookie cutter first aid course, as we will dive into what many of us see on a daily and nightly basis. This course should be ready this summer...more information coming soon...stay tuned!  

Friday, March 2, 2018

C.A.L.M. Bar Safety E-Program Takes Off, Three St. Louis Venues Lead the Way in March

St. Louis, MO — It was a busy winter around here...I had quite a few things going on. After a successful 2017 beta test, gaining feedback from friends and clients, C.A.L.M. Bar Safety's e-program is in full swing. The self-study e-course ended up being twelve lessons with eleven quizzes, containing 182 quiz questions, for a grand total of 800+ pages of sales, safety, and security training. The program was scheduled for March 1st, but ended up rolling out slightly early due to a new concept I'm developing with a select group of insurance agents...as I will discuss more later this month.

Sunday, September 24, 2017

C.A.L.M. Bar Safety Beta To Roll Out Late 2018, Midwest Will Be Focus

The New Year's eve death of a St. Louis man in a bar fight has inspired his cousin to create a new bar safety program that "looks promising," according to the city's top liquor official.

On February 18th, 2016, Bob Kraiberg endorsed C.A.L.M. Bar Safety, making him the first city or state liquor official to give the thumbs up to what Steve Guidry calls The C.A.L.M. Standard.

The C.A.L.M. Standard is a hospitality safety, security, and sales training program as well as a standard of excellence, created by St. Louis bar and nightclub veteran Steve Guidry and will be taught online via an e-course (www.calmuniversity.com and www.calmbarsafety.com).

Guidry says, "After witnessing and living through nearly every nightmare imaginable over the past seventeen years in St. Louis, I think it's only fitting that I roll this out here. I started in the business as a doorman back in 1999 and have experienced thousands of adrenaline fueled situations that no one prepared me for...as this is a baptism by fire type of culture in most cases. With that in mind, I was finally inspired to put pen to paper after my cousin Tom Guidry was killed at the Salt Creek Steakhouse, in Breckenridge, Colorado, on New Year’s Eve, 2007. Tom was a St. Louis guy, a former DeSmet hockey player...who moved out to Colorado and became a ski instructor.

Steve goes on, "After that tragedy and the death of another friend three weeks later (an attorney named Steve Pernaud who represented insurance companies that represented bars, restaurants, and nightclubs) I was motivated to attempt to seek out a solution to a complex situation. My goal is and was to prevent and or reduce numerous situations, including situations such as what happened to my cousin Tommy. I wrote it from the perspective of a bar owner and an employee and from someone who has lost a family member in a bar fight. But I felt that wasn't enough, so I began expanding my knowledge on insurance needs for an insurance perspective, and tied in some of the many needs of public safety officials. It's one of a kind for sure and has a lot of layers.

One of the more interesting things I believe people will find about this program is that it's not just bar fights and bouncers...so many people go right to that topic. 'Oh, so this is a bouncer training course?' No, I tell them, that's an element, but there is so much more to the formula for providing a safe and successful environment. I had this conversation over and over, which became an indicator that I had created something very unique, as I continued to hear this over and over...including from insurance people. Once they went saw the program, a lightbulb went off for a lot of people. I had a group of executives at one insurance company, not an agency but an underwriter, tell me that they were 'embarrassed that no one had come up with this on their end' and 'this is probably the best thing we've seen in fifty years.' There are methods, techniques, and standards that help create a more safe and successful environment...it starts with owners and management learning this...I call it The C.A.L.M. Standard.

The C.A.L.M. Standard is designed to help hospitality management identify, control, and mitigate risk in their venues. When a team follows the program, it can help them: increase sales, revenue, customer satisfaction and retention, reduce problems and insurance premiums, and enhance their marketability. From a city’s perspective, I designed it to: help public officials separate and or identify good vs. bad operators, increase public safety and public relations, reduce hospitality based problems and 911 calls, and to help create positive communication pipelines between city officials and the operator, which are almost non-existent in my experience. I spent nearly seven years gathering additional input from numerous U.S. and global safety experts including but not limited to: multiple law firms, policemen, firemen, the FBI, self-defense experts, body language experts, insurance agents, and an insurance company that specifically underwrites hospitality based businesses."

Vice-President of Illinois Casualty Company, Howard Beck, says, "In developing the program, Steve contacted Illinois Casualty Company (ICC is Midwest regional insurance carrier specializing in insuring bars and restaurants). ICC has worked with Steve and is very supportive of the theory and principles of 'The CALM Standard'. A business that is insured with Illinois Casualty Company or is obtaining an insurance quote from ICC should let their agent know that they have committed to The CALM Standard. Venues that embrace 'The CALM Standard' may qualify for preferential pricing."

Guidry says, "Due to the early recognition of this by Illinois Casualty Company (www.ilcasco.com), the focus of my launch may lean towards cities specifically in Colorado, Kansas, Ohio, Missouri, Illinois, Iowa, Indiana, Wisconsin, and Minnesota. Yet, I'm not ruling anything out because I'm starting to get inquiries from other companies from around the United States...it's quite an exciting time."

By Tom Brightfield
Senior Correspondent
C.A.L.M. Press & News

(After this article was written, Bob Kraiberg and the city of St. Louis parted ways on March 6th, he was commissioner from 1986-2016. Read all about it:

http://www.stltoday.com/news/local/govt-and-politics/politics-got-city-liquor-commissioner-fired-suit-says/article_d80088c2-7284-50d1-a38c-f2e9a1e58c57.html & http://www.riverfronttimes.com/newsblog/2016/03/18/fired-by-the-mayors-office-excise-commissioner-bob-kraiberg-speaks-out )

Bob was brought back by a judges order, on October 2nd, 2017:  https://www.riverfronttimes.com/newsblog/2017/10/04/excise-commissioner-bob-kraiberg-wins-his-job-back?platform=hootsuite

Friday, March 31, 2017

Big Daddy's Brings C.A.L.M. to Soulard Venue

Image result for big daddy's soulard
Today, Jon Vieluf continued to show his leadership in the community by making Big Daddy's the fifth venue in St. Louis to come on board as a client. 

We spoke with president and founder Steve Guidry this afternoon, "Jon and I go back to around 2003 or so. He's a friend, a seasoned veteran, and a guy who operates a very successful concept.  I am excited to have he and his team involved...not to mention having a staple like that in Soulard right out of the box is a great sign for things to come." 

Guidry also goes on to say, "As I've mentioned before, this program is for everyone who takes their business serious.  I can't help people who want someone else to fix their problems and take a passive approach to sales and safety.  

That's why this is perfect someone like Jon...Jon is serious veteran operator...I'm excited to work with Jon and his team---they are quality operators."

Guidry then goes on to say, "And although I'm zeroing in on about thirty-five cities to approach right now, I'm confident Big Daddy's will be one of many in St. Louis...and I will continue to pursue new clients in my own backyard, including others in Soulard I'm sure."  

For more information about Steve Guidry and C.A.L.M. Bar Safety, please visit www.calmbarsafety.com and www.calmuniversity.com or contact him: steve@calmbarsafety.com 

By Tom Brightfield
Senior Correspondent 
C.A.L.M. Press & News